#1. Re-purpose, reuse, recycle.
The business owner’s secret to showing up effortlessly online is all in the three R’s. Every word you say, every post you publish and every point you make, can be used again, and again, and again. You can save time and more importantly, your sanity by not reinventing the wheel every time you sit down at your computer. No more will you stare endlessly at the screen waiting for the words to write themselves. As of today, you will turn your posts into videos, your videos into blogs, and your blogs into emails. The trick, is to simply paraphrase and adjust the length.
Not sure where to start? Begin by listing your client’s pain points, can you think of 10? Great, you’ve just found 10 topics you can repurpose, reuse and recycle.
#2. Schedule a date with scheduling.
Are you sick of chewing on your pen in a fury of anxiety because you have no idea what to post? There’s a secret to showing up online consistently and calmly. The key is to set aside an afternoon once a week to create and schedule in your kick-ass copy. Your time is way too precious for you to be worrying about what you’re going to post on a daily basis. Thanks to the vast array of booking systems out there, you don’t need to worry your butt off trying to come up with scroll-stopping content every single day. The best bit, you can manage all your social media accounts from one place. Which makes re-purposing super-duper easy. Meaning, you can spend more time doing your thang and making (actual) money yes please!
#3. Top Tips!
- Facebook posts – aim for 40 to 80 characters.
- Blog posts – aim for 500 to 1000 words.
- Email subject line – aim for 40 characters.
- Email body – aim for 300 words (on average this will take less than 3 minutes to read).
- Instagram video – 60 second limit.
- Facebook video – aim for 60 to 90 seconds.